For those who think that one weakness of the Newsweek piece is its title, MSNBC has come to the rescue by repurposing it under the - in my view, far sharper- title 'The New Wisdom of the Web.' This is a much more powerful rallying cry and I, for one, should have much preferred to see it used as Newsweek's front-cover headline, but such is the way of the world. Maybe the editors at MSNBC 'get it' better than those at Newsweek.

It appears that Web + Video, which is now the hottest development, it is no more Web2.0. It is more similar to a merge of Internet and TV, the Web3.0, than to some stage in development of the Web itself.

When newsstands throughout America on Monday, March 27, started displaying the April 3 issue of Newsweek with its cover story about 'Web 2.0' - 'Putting the 'We' in Web' - it seems to me that we have reached one of Malcolm Gladwell's now-famous Tipping Points.